Market Intelligence provides future insights by projecting the market size, trends, and forecasting over a period of time. It helps to understand the state of the required market which in turn helps to determine market segmentation, existing market metrics and market opportunity. It involves various searches, like estimating the growth strategy, geographical split, qualitative and quantitative analysis of the financial market.
Market Size Estimation
The market size is estimated by determining the total number of potential buyers of a product or service within a given market, and the total revenue that these sales may generate.
Market Sizing is the best technique to examine market forecasting. Our expertise in market research enables us to provide intelligent insights like the total size & future trends of a market (product or service), the competitors in the market, the most significant trends and the availability of similar products.
A market trend is a perceived tendency of financial markets to move in a particular direction over time. It forecasts the expected trend of the market in the future.
Market Segmentation & Growth Strategy
Market segmentation is a marketing strategy in which select groups of consumers are identified so that certain products or product lines can be presented to them in a way that appeals to their interests. Market segmentation and growth analysis strategy help clients to preserve their leading position in a niche market. Signicent works on the principle of understanding the need of customers and how consumers choose between products. We use statistical techniques to do the segmentation analysis of the market.
Geographic split means the segregation of an area code into typically 2 areas each served by its own area code. Under this, the market is forecasted based on geographical divisions.
A marketing forecast is an analysis that projects the future trends, characteristics and numbers in your target market. It provides anticipated numbers that a company expects based on market research. We identify and allocate a weighted score to forecast factors that influence the demand for target products and services.